Unneccessary Advertising

One of the greatest things about living in New York City is that you can get just about any food at any time of the day (or night). Many evenings, I have been returning home from bar hopping responsible fun, and the urge to eat something extremely greasy and doughy strikes me.

Fortunately, the Italian gods* invented 99¢ pizza. 

However, one of my favorite late-night haunts (coincidentally located around the corner from my favorite bar...) has some curious advertising.

The "99¢" and "PIZZA" are totally necessary for their sign. But why the word "FRESH"?! 

Let's be honest: no one is reading anything after "99¢"
Patrons of this classy establishment only care about the fact that their meal is going to cost less than a dollar.
And, if such delicious food (pizza) is going to be available to them at 4 AM, chances are you are not sober enough to care much about the quality of the pizza. Anything at this time of night would taste like manna from heaven.  

Also, don't we expect all food to be fresh? Have you ever seen other restaurants (I'm using that term loosely here) use the word "fresh" in their title? Starbucks FRESH coffee. Sounds awkward. I would prefer a more exciting adjective, like "gourmet." Or, nothing (and leave it up to the imagination).

"99¢ PIZZA" alone is enough to catch my eye. And worth every penny.


*Disclaimer: I know the Italian gods did no such thing. It was obviously the Romans.