It's All iRelative

Everyone wants the newest Apple product, regardless of their need for it.
Why? Because it's new, shiny, and such a conversation piece.

However, I think people spend more energy on how quickly they can get the newest item than actually researching what they are buying.

Prime example:

I was in a retail store doing some fairly unnecessary shopping.
As I waited in line to pay, the customer in front of me pulled out her iPhone.

Sales Associate: OMG!! Is that the new iPhone 5s?!
Customer: Actually, it's the 3G...I haven't upgraded in awhile.

What's the bottom line? The sales associate was excited about the look of a "new" iPhone simply because she didn't recognize it, without realizing that this novel device was actually totally outdated in the technology world.

I'm just as guilty as the next person of craving the latest thing, but I set my limits. 

I will admit: I called up the Apple Store to find out if I would be able to get the newest iPhone if I showed up at opening time (7 AM) this week. This alone would mean that I would miss my morning workout and wake up somewhere in the 5 o'clocks, but I did consider it.

Then the Genius at Apple (really, that's what they're called) let me know that unless I showed up BY 5 AM, I would never have a chance of glimpsing an iPhone, let alone buying one. 

At that point, I decided to quell my desire for the newest thing - until iPhones can be bought during normal business hours - by downloading iOS 7. I'm satisfied...for now.