I used to believe that the art of advertising was pretty much dead, to be resurrected solely through its spotlight on Mad Men.
However, there are a few commercials I've seen recently that I think are absolutely brilliant. I'm not sure if there's any sort of Academy Awards for TV advertisements, so I'm dedicating today's blog post to this worthy cause.
1) Dunkin Donuts
http://vimeo.com/39286968
I wish that they just ended the commercial after the first 7 seconds, but who am I to say? I still find it to be very clever.
2) AT&T
http://www.youtube.com/watch?v=l61LjTwME7w
Kids taking part in a focus group?! Could not get cuter.
I feel the need to point out that although I love these commercials, I still buy their rival products. I would rather walk four more blocks to Starbucks than get Dunkin Donuts at the place on the corner. I have been a loyal Verizon subscriber for the past decade (although at the time I joined, it was because they had the best deal on texting plans...which is no longer a thing).
And, last but not least:
3) Target
http://www.youtube.com/watch?v=ZXDGxxif2_U
A bit off-season, but completely worth the mention.
Brilliantly done...but I never actually needed any convincing to shop at Target.
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