It's A Sign

One of the aspects I love most about living in New York is that walking around the city is never uneventful. I get bored while walking when there is nothing to see (one of the many reasons I hate the treadmill). But, in New York, the ever-changing scenery of store fronts, Con Ed trucks, and fake pocketbook vendors keeps me healthily entertained. 

I think the store signs are my favorite part of walking. I have passed stores with signs inviting me inside (European Wax Center: "Walk in, Strut out!") or guaranteeing me that they have "New York's Best [fill in the blank]." The most entertaining ones include spelling mistakes or are inexplicably strange.

I've photographed some of my favorites.

Optometrist, 3rd Avenue:

  

The use of bold, italics, and THREE exclamation points just make it that much more exciting.

Gym, 2nd Avenue:

 

 No excuses for your inability to differentiate between "your" and "you're".

Restaurant, 7th Avenue:

 Verbs are just a waste of chalk.

Shoe store, 1st Avenue:

 

OH THANK GOODNESS. As soon as I see a 50% off sign, the first thing that comes to my mind is whether or not crocodile shoes would be included in the sale. Thank you for quelling my fears.